Open Design/Shared Creativity is a design event which take place in Barcelona (Spain) every year. This project consisted in create a new home webpage for the event and also the advertisement.
Rational
When designing something directly related to the concept of design in general, the task becomes more difficult. This is because you need to reflect the meaning of design.
Image
Image
A way of understanding design is to look at day life from a different point of view, and from there create something new.
For this reason, I have included a photograph from my collection Defying Murphy. It is useless to wonder how the toast will land if it is buttered on both sides. I thought this reflected that idea of design as a way of understanding world in a different way.
Composition
Since a picture is worth a thousand words, I decided to center the layout around the photo. It is simple and there is enough space to place the rest of the components.
Titles
Titles
I wanted the titles to be simple as well. There is only a short title (the name of the event) followed by the slogan. In the advertisement the slogan is replaced by the date and the event take place.
Typography
The typo used is a sanserif which provides an image of modernity according to the event.
Color
There are mainly two colors: grey and orange. The grey color transmits a feeling of seriousness, meanwhile the orange reinforce the idea of creativity implicit in the event.
